Garry Kousoulou
The sharper the focus, the smaller the print.
I've been fitting, adjusting and caring for people's spectacle lenses and frames since 1995 — first at a practice in North London, then in Australia and Hawaii, before I came home and opened Good Looking Optics in Enfield in 2004 with no patients and no clue how to get any.
Figuring that out turned me into an accidental marketer. What I learned filling that practice's chairs became Loving Social Media, and I wrote it all down in 2016 in what was one of the earliest books on social media and digital strategy written specifically for opticians — years before most of the profession had a business page.
Since then I've helped bring 100% Optical to life, written two more books, come back to practice ownership through Askew Eyewear alongside the Hakim Group, and built ColourOn UK to get colour vision deficiency lenses to people who need them across the UK, Ireland, Cyprus and Greece. Most of what I do now — Healthy Eyes Save Lives, The Optician Show, training young people into their first jobs — is the same instinct as 2004: notice how people actually communicate, and put eye health in front of them there.
Garry Kousoulou is where optics, entrepreneurship, technology and public engagement meet.
Want to talk marketing, AI or growing an optical practice? That's what Loving Social Media is for.
Visit Loving Social Media →AUTHOR · SPEAKER
Garry
Kousoulou
Where optics, entrepreneurship, technology and public engagement meet.
I turn ideas into action — helping people, practices and the optical profession communicate with greater clarity, confidence and purpose.
Being Happy at Work: The Optical Edition
Find out if you are truly happy at work, read case studies of professionals in most optical positions from D.O to Practice Owners and their experience and try the Happiness Barometer at the end to see how your current position is affecting you.
Optician Social Media Specialist Services
At **lovingsocialmedia**, we have established ourselves as the premier choice for opticians looking to elevate their digital presence. Our team understands the unique clinical and commercial balance of the optical industry, delivering bespoke strategies that turn local followers into loyal patients. By combining industry-specific expertise with cutting-edge technical integration, we ensure your practice remains at the forefront of the modern eye care market.
Social Media and Digital Strategy for Opticians
A guide to social media strategy, written by an optician for opticians, this book can be picked up and read by any small business owner and gain several easy to understand and actionable nuggets of information that will transform their practice.
Garry has been one of the most influential people in my life, his unwavering positivity and can do attitude are infectious and make you strive to do your best.
- Pazbi zavatzki, Director @ Some Talented People
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Managing Director: garry@lovingsocialmedia.com
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garry@lovingsocialmedia.com
Garry Kousoulou FBDO
Dispensing Optician | Entrepreneur | Speaker | Optical Marketing Specialist
Garry Kousoulou FBDO is a British dispensing optician, entrepreneur, speaker and digital marketing specialist whose career brings together optics, business development and public eye-health education.
Based in North London, Garry founded Good Looking Optics and later established Loving Social Media, a marketing agency working with independent optical practices and other businesses.
He is a regular contributor to optical-industry events, including 100% Optical, where he was listed as a speaker for three sessions in 2026. His work focuses on helping independent practices connect with patients, communicate their value and respond to changing consumer behaviour.
Garry has championed public awareness of eye health and colour-vision deficiency. His participation in Enfield’s New Year’s Day Parade eye-health initiatives has been covered by optical trade media, including Optometry Today.
He hosts The Optician Show, a podcast covering optical business, marketing, innovation and patient experience. His wider interests include improving access to vision care and encouraging collaboration across the optical profession.
Garry combines experience in dispensing optics with an entrepreneurial perspective on how eye-care professionals can make a greater difference in their communities.
Independent coverage and references
- 100% Optical — official speaker profile: https://www.100percentoptical.com/speakers/garry-kousoulou
- Optometry Today — “Waving the flag for eye care” (8 January 2026): https://www.aop.org.uk/ot/news/2026/01/08/waving-the-flag-for-eye-care
- ABDO — “Learning from history at Open House”: https://www.abdo.org.uk/news/learning-from-history-at-open-house/
- ABDO — “Digital marketing webinars offered”: https://www.abdo.org.uk/news/digital-marketing-webinars-offered/
Publication note
This is a publication-ready draft based on previously identified third-party references. Confirm current professional registration, founding dates, awards and other personal career claims against original records before publishing as independently verified.
Contact: garry@lovingsocialmedia.com | info@lovingsocialmedia.com
Garry has assembled an extensive international collection of eye-test charts, spanning different languages, cultures and approaches to sight testing. ABDO has described the collection exhibited at Open House as one of the largest collections of Snellen and other test charts in the world. In September 2026, he curated a pop-up exhibition at the British Optical Association Museum at the College of Optometrists, bringing together charts that explored the history and diversity of vision testing.
Alongside his optical and marketing work, Garry has served on the judging panel of the Business Book Awards, including its 2026 panel. This role complements his practical experience of entrepreneurship, business communication and digital marketing.
His educational work has also included a partnership with SightCare to provide digital marketing webinars for independent optical practices. The series focused on helping practice owners and their teams improve patient engagement, attract new patients and build their online reputation.